The Yukon Soaps Company
Meet Joella Hogan, Northern Tutchone, the founder of the Yukon Soaps Company and recipient of the 2019 Indigenous Business of the Year award at the International Arctic Investment Conference.
Tell us about the Yukon Soaps Company!
We make soap that honours Indigenous ways of knowing and being, crafted with plants from the boreal forest and that supports community.
What was the inspiration for your business?
It was really about having a "small" side hustle. I thought that I could just make some soap on the side and that this little business would combine my love for natural products, my interest in the healing power of plants and my desire to make extra money. It did all of that, and it continued to grow because I also really see a need to diversify the economy in my region.
Why entrepreneurship? Or What drew you to entrepreneurship?
It was something I knew I would always do, but I didn't know what. I was waiting for an opportunity that align with my values. I wanted creativity, community and to make my money in a more meaningful way. I also do consultant work with indigenous communities and am a part of several processes with government and industry. All of my work connects back to my values about land sovereignty, cultural resilience and community wellness.
How is your business making a difference in your community?
I hope that young people see that there are so many opportunities to create your own business that supports learning your culture. It doesn't have to be one at the expense of the other. I am also planning to build a studio in mixed-use building downtown Mayo. I recently bought land and construction will start this summer. Our people used to trade along the river and were able to thrive, but eventually the people were forced out of the downtown area, not allowed to own land or have a business. I am hoping that by bringing my business into a more visible, prominent location in the community, I will be able will be able help tell the story of the resilience of our people.
How is your culture reflected in your business strategy? Or how does culture inform your business. Why is this important?
I relate all that I am and that I do back teachings that were given to me. Our Northern Tutchone Elders remind us of our core values- respect, caring, teaching and learning. I was fortunate to spend time with some really old Elders who shared teachings about what it means to be a good Northern Tutchone person and I strive for this every day. I also have a responsibility to pass those teachings on to future generations.
Who is another Indigenous entrepreneur you admire? I know, so hard to choose.
Just one?! Tenille Campbell, author, photographer and blogger. She tells her truth, empowers Indigenous women and is straight up hilarious. More locally, I am inspired every day by all the young women who are making a living off of their beadwork. This means that are charging what their work is worth- the materials, their knowledge and their time. That is huge and our ancestors would be so proud.
What are some challenges you’ve overcome on your [business / entrepreneurial] journey?
There is never enough time to try all my ideas. I want to make everyone happy. So it is really hard for me when people request products that might not be a fit with my creative process, cultural values or brand.
What is some advice you would give to an Indigenous entrepreneur just starting out?
Absolutely try. Don't compromise your values and integrity for anything. Take your time to make big decisions. The time is now for Indigenous business. Everyone wants to see you succeed and there are so many resources out there to help you.
And don't underestimate how hard it will be.
Mussi Cho Joella!
https://yukonsoaps.com/
@yukonsoapscompany